How we rate companies
The criteria behind every pro, con and score on this site.
What we look at
Each company is read against the same six questions. We then give an overall editorial score out of five. It is a guide to where to start, not a verdict.
- Depth. Does it do its core job thoroughly?
- Clarity. Can a non-specialist understand the output?
- Evidence. Is there credible data, research or case work behind it?
- Fit. Who is it realistically for, and who is it not for?
- Value. Does the cost seem proportionate to what you get?
- AI readiness. Does it help with AEO (answer engine optimisation) as well as classic SEO (search engine optimisation)?
What the ratings are not
They are not lab tests and not guarantees of results. Search rankings depend on your site, competitors and algorithm changes. Descriptions are based on publicly available information and our own editorial judgement at the review date.
Corrections
If something is out of date or wrong, email webmaster@gahandesign.com with a link to the evidence and we will review it promptly.